Lors de la dernière édition du Festival Hypnotik à Lyon, le collectif Art Feast nous a permis de rencontrer un des plus fameux producteurs londoniens, le grand Sinden ! Après quelques heures de déconne, un bon paquet de binches et une bouteille de whisky, voilà les quelques propos échangés. Cette interview a été réalisée en anglais, nous avons donc conservé le format d'origine, mais une version française sera prochainement disponible...
- Can you present yourself ?
Hi, my name is Sinden, I come from London. I run an independent label Grizzly. I basically do the same thing as Bart B More: playing techno all over the place.
- How was your performance yesterday in Bordeaux? With Diplo I think ?
Yeah man, Bordeaux was cool. You had to remember me there was Diplo! Yeah he was very good, it’s a good vibe and it was a good time to be close to him because I haven’t seen him for a little while!
- What does mean Sinden ?
Actually, it is simply my surname. When I thought to make music, I had to come up with a name for a remix we’d just finished. Switch wanted the label copy, so he said, “We need a name for you, you’re Sinden!”. Very catchy, yeah? (Laughs).
- How would you define your music style ?
Hard to say really what my music style is because I think it’s always changing and it depends on what I’ve been listening to. I’d started to make kind of house music and then it has kind of changed, really it has evolved for years. At the moment, I am really into rap but I am at the same time listening to techno, like dance music at the most. I feel like I never really know in which way it’s gonna go!
- What were you doing before playing music ?
When I went to the university, I was studying Media Studies at Art College, it’s about an hour outside London. I finished there and then I moved to London because I’d always wanted to be there like ever since I was a kid. And then I’d started getting into the party things like in really small parties (student parties). I was at the same time working in kind of small jobs (promotion). Hard time: I was working a lot like 6/7 days of work a week. Learning music production at the same time came up, and then eventually I’d got break in music.
- What do think your parents about what you are doing today ? Are they proud ?
Yeah I think so. My mom knows my music quite well actually, it seems that she knows kind of what I am doing, she is quite interesting mostly because it’s me but it’s also a little bit about the music itself. Yeah they are proud. The first time I’d told them out I was going to start doing music I think they were a little bit like uncertain about the future a bit because I didn’t know anyone big enough so they were waiting about what was going to eventually happen. And they tried to make me join up in academic.. So I was kind of maverick. But now they’ve seen what happened and my mom came to my show once. So yeah they are pretty happy.
- You have been involved in many projects until now, with Switch or Herve for examples, can you summarize your path ?
No. (Laughs). The first stuff I was making with Switch we had a project called A.Brucker & Sinden and then we collaborated as Solid Groove & Sinden. We were making house and more dancehall, kind of weird stuff. The Count and Sinden then started to become successful, that was with Herve. It became its own thing, we made clips and a few singles. Right now my stuff is released from my label Grizzly, which has become its own thing as well.
- Do you have some new collaborations coming soon ?
I’m focusing on my solo production for this summer, which is the priority. This release will be a bit of a departure from some of the music people know me for: the stuff I am doing with SBTRKT is a little bit more techno. There is another tune coming. I’m planning to do productions for other artists – rappers in the US. Also Switch and me are back in the studio working on things. Its looking a busy few months.
- Do you feel like a part of what is now called the “Fidget House” ?
Not really, I feel like I’ve never been part of that! I’ve always stand for Electronic music or House music. I feel like now I am very far away, just playing my style really.
- You are an icon of the Fabric (London), you also work for Kiss Radio, and so you must be listening to a lot of music. But how do you find as many brand new tracks ?
I really find the most interesting music from travelling. Every city I visit, I always try to find the local scene and listen to the finest producers in that city. When I travel, I have a lot of time to sign artists, to meet people on the road, I’ve seen music first-hand. And, you know, I always wanted to go to America and try to find some extra-time in each city and find the people of the local art. Promotion companies send me materials but really there is nothing better than when you see the music first-hand, experiencing it you know.
- You launched your own label Grizzly and you release just a year and a month ago “Arnold Classics” from Brodinski. According to you, are they some unknown French artists that must be discovered ?
Well I don’t know about “unknown” because seems like it’s very hard to find unknown people. It’s from France that people send me the most tracks. The last person I was really excited about that sent me music was Homan and before that Canblaster. He sent me music about one year and a half ago and we were talking about doing a release. He is probably the last person I think I was excited about, he is no more unknown but he is an example of someone sending me good stuff. I always tried to look out the new people, especially in France I think. There are always good things coming out from here.
- According to you, how would look like music in ten years ?
I’ve seen so many changes in the last ten years that it feels like it’s impossible to know what is gonna happen. I really don’t know. I think we’ve seen that house and techno have always stayed popular and relevant. It feels like house music and techno are immortal, it’s just the rhythm, the beat, the tempo, it’s the most danceable music, I don’t see it going away. But the technology is gonna influence the music, when the technology change the music is changing. So the next advance of development will probably influece a new style of music. I don’t know what it will be right now.
Myspace or Soundcloud ? Soundcloud.
Sin or Den ? Sin.
The Rolling Stones or the Beatles ? The Beatles.
Thatcher or Queen Elisabeth II ? Oh Queen Elisabeth.
Justin Bieber or David Guetta ? Justin Bieber.
Rudyard Kipling or Jim Morrison ? Jim Morrison.
- Now, you are in front of a magic jukebox but you have only three gold coins, what tracks would you like the jukebox to play right now ?
1/ Inner city – Big Fun
2/ Revolution – Public enemy
3/ Smells like teen spirit - Nirvana
- Say what you want ? You last word !
Euhhh… Thanks for interviewing me? (Laughs)
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